![]() In the modern world, these two types of marketing can blend into each other, creating a hybrid model. Examples include creating blogs, videos, and social media campaigns, as well as performing activities related to search engine optimization (SEO) like keyword analysis. ![]() The goal of inbound marketing is for the customer to reach out to the company for more information or to make a purchase. Also known as “permission” marketing, inbound marketing involves attracting a qualified target audience to a product or company by creating content that potential customers will want to engage with and share. Inbound marketing, by contrast, is a relatively recent approach. Craft your marketing strategy in Aha! Roadmaps. However, with today’s average consumer being inundated with interruptive advertising and ad-blockers on the rise ( eMarketer reports that 27.5% of American internet users - almost 80 million people - used ad-blockers in 2018), marketers cannot rely on outbound marketing alone for their entire marketing strategy. Examples of outbound marketing include billboards, pop-up ads, and telemarketing. This is also known as “interruptive” marketing because it involves interrupting your audience with your message in order to convince them to purchase your product. Historically, almost all marketing was outbound - paid advertising to attract prospective customers. If you are interested in a career in marketing, there are many different opportunities within the field - especially considering the fact that the marketing landscape has dramatically changed in recent years. Marketing roles are needed across industries and at organizations of all sizes. So marketing teams do just that - work together to create compelling campaigns and programs that grow the business. By definition, marketing refers to the process or technique of promoting, selling, and distributing a product or service.
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